Trading on Trust: Employee Advocacy in Finance
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"Trading on Trust: Employee Advocacy in Finance"
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Expand your reach into the potential customer base within untapped social networks.

Institutions that provide financial services trade on trust. Market share and competitive advantage are gained through empathy of unique needs and challenges, in turn creating deep relationships that turn into strong customers. We'll provide the tools needed to build this structure, including how to:

  • Create a finance-specific employee advocacy strategy that can be applied across job functions and impact employees at all levels of the organization
  • Understand the 4 key attributes of employee-shared content and how to apply them to your own resources
  • Tactically navigate compliance without compromising on empathy


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